About Us

-Put your wish into a teddy bear-

Life With Teddy Bear

Teddy Bear Life is a Japanese brand by Petit Loup, dedicated to crafting high-quality teddy bears and other animals with charming costumes since 1969 in Osaka, Japan. It all began with our founder, who studied fashion design in Tokyo and started creating unique, soft animal sculptures from premium clothing materials. The brand name “Petit Loup” was born from the French words petit (small) and loup (wolf), a delightful discovery in a French dictionary during the founder’s student days.
Since its inception, Petit Loup has introduced a wide array of teddy bears and stuffed animals to the world, beloved by people of all ages and backgrounds. In October 1981, Petit Loup Japan opened a flagship store on Columbus Avenue in New York City, spreading joy to New Yorkers and visitors alike. At the time, many of our creations featured unique designs crafted from fabric materials, offering a distinctive charm that stood apart from the softer, fluffier plush toys we see today.
We craft our delightful plush creations with the hope of touching hearts and spreading warmth. By blending Japanese spirit with modern lifestyles, we introduce fresh ideas and perspectives through our unique designs. Every teddy bear and stuffed animal is personally envisioned and brought to life by our company founder, embodying a dedication to delivering whimsical dreams and moments of happiness through our products.
Our Commitment
What makes our products truly special is the ability to personalize them with names and anniversaries, creating one-of-a-kind plush companions just for you. Each custom print is carefully and meticulously crafted by our expert team at our office in Japan, ensuring every piece is made with love and precision.

With a teddy bear, happiness is always near.