[Grooming Tips] How to Fluff and Shape Your Teddy Bear

Teddy bears are handmade fabric plushies filled with soft stuffing, so each one naturally has its own unique personality. No two bears have exactly the same face—each is truly one of a kind. And while we believe every bear is adorable just the way they are, we also know that everyone has their own favorite "look" when it comes to their bear's face.

That’s why, before shipping, each bear is carefully fluffed and shaped at our headquarters to make sure they arrive as cute as can be. However, during their journey in the box, the stuffing can sometimes shift, and their expression might need a little touch-up.

Here are a few simple ways to reshape your teddy bear’s face and bring out their charm:

Fluff the stuffing
Gently press and shape the bear’s face to your liking. You can shift the stuffing a bit to even things out or give them a softer look.

Brighten the eyes
Sometimes the fur around the eyes can cover them, making the expression hard to see. Use your fingertip or a fingernail to gently push the fur back around the eyes to make them pop. If needed, carefully trim any extra fur that’s in the way—but only if you’re confident doing so!

Smooth the fur
Use your fingers to gently brush the fur in the direction it naturally flows. We don’t recommend using brushes or combs, as they can cause shedding.

Try it out and see how much closer your bear’s face becomes to the one you love. A little grooming can go a long way!

Model: Baby Bear